Our Mission:
NorthStar Entertainment is committed to providing stellar service to its clients in the areas of media relations, project management, management and consulting. Our clients benefit from our experience and expertise, our excellent relationships with the media and the industry, and the integrity with which we approach each and every project we take on.
About NorthStar Entertainment:
NorthStar Entertainment is a respected boutique public relations firm led by veteran entertainment industry executive Sheryl Northrop. The client roster includes recording artists and personalities, as well as books, theatricals, television and film properties, new media, non-profits, special events and corporate entities.
At NorthStar Entertainment we look at the big picture and the little details to develop and implement innovative, out-of-the-box media strategies for our clients, regularly bringing a level of dedication, commitment and expertise that goes above and beyond the typical press campaign. Our services–while centered on media placements, and furthering the client’s message, brand and image through visibility in the press–often extend to include project management, social media initiatives, working with publishers and PROs, and overall career guidance and advice, that the firm’s indie and DIY clients find especially helpful.
We generate first-rate written and other marketing materials and time our releases to give media the information they need when they need it. We follow up, provide our clients with detailed updates and communicate regularly with management and/or other key members of the project team.
We have cultivated long-term, outstanding relationships with the media and have placed clients in top print, television, radio and online outlets including national late night and morning television, national music and consumer publications, as well as syndicated and satellite radio, national and local shows on NPR, and appearances on local radio and television outlets.
This year, Sue Sawyer, former VP Media Relations for Hollywood Records and Virgin Records America, joins the company.
