IN THE ZONE Entertainment (ITZ Entertainment) specializes in the creation, marketing and distribution of music, film and home entertainment properties for established brands seeking to extend the reach and longevity of their products and releases in the family, kids, and tween markets. In addition, the company signs promotes and sells music by recording artists affiliated with its brand campaigns, and produces soundtracks and concept albums for animated and live action films, video games and television.
ITZ Entertainment, headed by longtime entertainment industry executives Craig Sussman and Chuck Gullo, launched in 2011 with its first music offering, the soundtrack for the animated film Quest For Zhu, based on the wildly successful ZhuZhu Pets® brand. Subsequent projects include the concept album ZhuZhu Pets Meet The Beatles and the soundtrack for Twinkle Toes: The Movie, inspired by the best-selling SKECHERS’ Twinkle Toes footwear line for kids.
At ITZ Entertainment, Sussman and Gullo emphasize quality and innovation, while leveraging their strong relationships with leading film, music and distribution companies, as well as the talents of some of the industry’s most sought after professionals, in the development of branded products and promotions. They lead a core team of creative visionaries, with expertise in traditional marketing; social media and viral marketing; communications; sales and distribution; home entertainment and creative services. When brands align with ITZ they can expect a multi-tiered, expertly managed, hands-on approach from concept to delivery and beyond.
In The Zone Entertainment distributes its music globally through INgrooves Fontana/Universal Music Group, a leader in physical and digital distribution with physical sales operations in the United States, Canada, Europe, Japan, Australia, New Zealand, and digital reach to more than 100 countries. ITZ Entertainment enjoys the added support of Universal Music Group in the areas of marketing, promotion, production and manufacturing.